Reducing the Gap between Glossy Travel Brochures and the Holiday Travel Experience

Have you ever experience the sheer disappointment of getting to your long awaited holiday destination, and discovered there are few similarities between the Glossy Travel Brochure and where you are standing now. Well after using this site I found, I discovered a practical aspect to having someone visit prospective holiday destinations to choose from, so one does not experience this very disappointing event again. A Perfect Holiday knowing all the dos and don’ts with only pleasant surprises.

To test this theory I looked back at a recent trip to Europe and the brochures and information that I based my decision to have my holiday at that location. The first thought on where to holiday, came from programs like cnn news and fox news travel articles that focused on clean sterile images of the 5 star hotels, the usual landmarks and tourist attractions. The glossy brochure had been tossed out in the trash, so I went back to the same travel agent and collected the current version and there was little difference between them except for the images. I think most of the words were the same, and I found this surprising because you would think over the year they would change the words to better suit the images. Putting this all together I had a summary of the basics of my decision to travel to that destination.

Next I registered with ( [] ) and for $10 organized a “TravelApple”, cute term for a student you send to check out the destination. I was very interested in London and the inner city, people, parks, the food they eat, my wife is very interested in the parks from a picture book in the cities, the weather and clothes to wear, practical accommodation (not the normal sterile hotel, a place to meet young people). These are the preferences nominated in my profile to my TravelApple. I could send the traveling student to do and see the things I wanted, and asked for suggestions of similar experiences.

So we managed to see the wild daffodils growing like weeds all over the park lawns of London from our messy little home study. It’s a bit damp and cold, though it is winter. But in the country side the houses are cozy and the cottages are covered in vines. Trees are beautiful even without their leaves and moss consumes them. The hills of paddocks can be seen beyond the roofs of the houses and they are perfectly divided with rows of trees.
We then ventured out of the main street of the small town on a small dirt road leading into the hills.

There were no other people and it didn’t look like anyone ever used it, despite the odd
footprint embedded in the mud. We couldn’t stop walking. We just had to see what was beyond the bend in the road and the next and the next. I then reached a driveway which I wasn’t quite sure of its use, as it lead onto a steep uneven bushwalking track. Digging into the mud as I climbed I had come to the most amazing views of the town and the hills. Spread before me lie the beautiful lush patches amongst the buildings like a cross stitch quilt draped over lounge furniture.

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Online Travel Agent – What Does That Mean?

Once upon a time, in a place not far away, but in an era long since forgotten, there was a magical thing called a full service gas station. Do you remember? People would actually come out and pump your gas for you! It may sound like just a fairy tale, but it’s true, it really did happen!

Now days, our travel agents are going the way of the full service gas station. People just don’t have time anymore, time to go in and meet with a travel agent, time to go over options, basically – they don’t have time for full service. Online travel agents are all around us now, on the internet. They are convenient, but not quite the full service “station” we are used to when making our travel plans.

What is an online travel agent? An online travel agent is more like an online booking resource. It is any website that you can go to make travel arrangements. I am sure most of you have visited a site like this. You can log in, do multiple searches for flights, hotel rooms, car rentals etc. and place your order online – very convenient!

Online travel agent bookings sites are helpful in many ways; people can explore all of their different options for travel right in one spot. If you are looking for a flight to Europe, for example, and your route is flexible, users can map out different itineraries online. Then, the user can pick which works best for them and make a decision about what they want to do. Also, the user gets exposed to options that they may not have thought of before; therefore broadening their horizons of what type of travel arrangements are available to them.

Another pro for using an online travel agent website is the wide variety of products that they offer. Not only can a customer browse airfare, car rental, and hotel options. Travel insurance, airport shuttles, and tour tickets are also available for purchase. This is very helpful to an online travel planner, as they can cover most of their travel planning needs in one visit to a website.

After booking a confirmation on a travel website, the customer will receive an email with confirmations and contact information. The information that is provided to the customer usually includes information about any E-tickets, car rental policies (or where to go to look for the policies), and provides information on what to do if the travel plans change. All of this information right at the fingertips of the travel planning consumer.

Many people wonder if booking these types of travel arrangements online is safe. Yes – it is. Websites spend a lot of time and productivity making sure that their payment systems, whether outsourced or not, are safe. It is important for their reputation to provide reliable payment systems and to maintain secure sights. Bad news travels fast, and if a website wasn’t taking care of their customers, it wouldn’t take long for the world to notice.

Taking from personal experience I have never had a problem with booking with an online travel agent. I have been booking travel online for over ten years and I can’t say that I have had one problem! I have even found that after booking my super cheap airfare on a we site, after I received my reservation information via email, it was s easy to tweak my reservation details with the actual airline after the fact. I have never had a situation where I have paid for my booking online, and had it not be legitimate when I showed up for the reservation, either. Basically, booking online with an online travel agent website is an easy, affordable, and safe way to book your travel.

Online travel agents may seem scary to some. With news about security breaches and privacy issues, I can’t blame people for being shy about booking travel plans online. I have to say though, give it a try! You are bound to have a great and educational travel planning experience. And who knows, it might even be fun!

Online travel planning can be daunting and time consuming. If you would like some more information on online travel agents, click here []. With a little planning, you can create your perfect vacation online.

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Good News Travels Fast

This newsletter is full of opportunities staring you in the face. If you don’t believe
me, write and tell me so–and by doing that you’d be proving me right.

That would make you a proactive marketer: spotting a marketing opportunity in an
everyday activity.

For instance: Something most of us do every day is read the paper, and though they
may not seem like business issues at first glance, editorials or news items offer one
of those marketing opportunities. How does that merger, government legislation,
tax increase, tornado–or whatever–affect your business, your industry, your
clients? Take a position on the subject, and write a letter to the editor to tell them.
Include your company name in the body of the letter. Readers often give more
credence to opinions of business leaders, and it gets your name out there.

Act immediately. After reading the paper, set aside some time to respond. Then go
over your response carefully. (It’s easy to fire off a letter, but you might regret
sending something not fully thought out.)

Your letters may not be used every time, but when one is, it goes a long way to
building your image as an expert.

Another marketing opportunity arises when you see an article that might be of
interest to one of your clients. Clip and send it to them with a note. Even if they’ve
already seen it, your client will appreciate the gesture. It shows you take them and
their business seriously.

That was easy. Now, what about all those items that don’t directly relate to you or
your existing clients? Some may mean more to you than you think.

Electronic or print, the news media are chock full of marketing information. As you
read, watch or listen, be prepared to capture vital information. Pen and paper by
your side can’t hurt. Every day, companies you should be prospecting appear in the
news. Jot down the spokesperson’s name and title; if you’re lucky the report may
even provide a number to call. Companies like putting their people in front of the
media (because they can say all the positive things about themselves the media
won’t). Pick out the companies you are interested in marketing to, and call them.

The news item doesn’t have to be a positive story; the negative ones may hold more
opportunity. However, don’t assume a company facing tough decisions
automatically wants you. They may react quite nastily to that assumption.

The person in the news story may not be the right one to discuss your ideas with,
but they are an in, so contact them first. When you call, mention where you saw or
heard them, make some positive comment on the coverage, then quickly move on to
the reason for your call. They will appreciate knowing how their PR is working, and
will, no doubt, feel that you’re not wasting their time with insubstantial chit chat.

From this point, the call becomes like any other exploratory sales call.

You can’t afford to sit on these opportunities. News has a short shelf life. Because of
the number of news items we are bombarded with, you should only focus on a
couple at a time. Don’t worry if you miss some, we are fed a constant stream of
potentially useful information, so you’ll never run out of targets.

It’s hard enough to keep on top of daily events pertinent to your field. It’s harder
still, when using them for their marketing potential, to stay up to date, and to act
quickly. But it’s vital, because with marketing, timing is everything.

Opportunities lie on every page and in every broadcast. Your success in using them
for marketing depends on their relevancy to your field, and on your ability to act

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