Bad News Travels Quickly When Its About Poor Customer Service

Business owners and operators all have a chance to offer much better service, but it requires resources such as time and energy plus a real commitment that has to start from the top and include everybody in the business. There can be no better way of building a profitable business than by being absolutely committed to offering the best customer experience as possible.

High levels of service to customers do not cost a lot of money and they certainly don’t take too much time, but they do require a strong belief in the value of customer service and how it is a major contributor to the future success and profit.

We are all consumers and customers and when we are in the business of providing a service to customers, we can’t help ourselves. We always assess the level of service of any business we deal with, either as a customer or supplier. It is so refreshing to go to a business and be pleasantly surprised by the level of customer service we encounter. Over the years, we have become accustomed to receiving less that average levels of service and when we come across a business that excels in this area, we can’t help but notice it.

It’s clear that those businesses to provide high levels of customer service have legions of loyal customers. The businesses grow by word of mouth advertising and their customers remain loyal through the good times and bad times. It is not surprising that these businesses survive recessions and economic downturns whilst their competitors who don’t supply any sort of service, disappear.

If you want to start a lively conversation, sit down with some friends and complain about a business that gave you a horrible customer service. Before you know it, somebody has topped your story and recounted an even worse experience. Now sit back and listen and watch as the conversation enters a downward spiral of complaints and horror stories about businesses that should not survive.

Because we are consumers, we use word-of-mouth marketing in reverse. Instead of telling people how well a business treats their customers, we instinctively take the negative path and ensure that the maximum amount of people hear about our example of appalling customer service. We had no hesitation in naming the business, explaining where it is, how to avoid it and what it has done to us. We create a bad advertisement for that business and earnestly advise all the people we know not to do with them. The cost of this to the business cannot be calculated easily but it is several times the cost of their marketing budget.

These negative experiences cause us to adopt a different opinion. First of all, we have become cynical about advertising and advertising messages. Secondly, we tend to believe friends and family about products and services. Thirdly, we won’t buy anything without a recommendation from somebody that we trust.

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Travel – How it Can Increase Your Marketing Awareness

On your last pleasure trip, did you notice how annoying some marketing strategies can be? Just as you reach your destination, you kick back with your favourite beverage and a great read. Suddenly, as you open the magazine, all kinds of inserts slide out, asking you to submit everything from your email address to a sample of your DNA. DNA, not quite, but what do you have to do to escape the needs of others; after all, that’s why you are on your vacation, isn’t it?

These tactics used to annoy me until I began to research and study more about business marketing. Now I hold a new perspective on innovative marketing strategies, especially ones that get my attention. Once you have the attention, or made an impression on a consumer it sticks. One definition of the word “impression” according to dictionary.com is simply “an image in the mind caused by something external to it”.

If the experience had a minimum impact, then the impression left on the consumer will be slight. The impact of the impression is related directly to the power of the external message and it’s delivery. Very positive or very negative messages make the deepest impressions. The average ones fade away. No one wants to be average. A stand out campaign is one that will make an impression. Translate this impression into action and you have a sale.

Whether you see too many inserts in a magazine as being annoying, or the interruption of your favourite program due to advertising as a positive is objective. I suppose that any marketing strategy that makes a solid impression is a success, regardless of whether it’s a good or bad one. This hearkens back to the fact that good news travels fast, but bad news travels faster. Like viral video campaigns can.

Take a sip of your tropical drink and digest the world around you. Even though you are far away from home, the impact and impression of marketing is around you. That’s what got you here, right? Word of mouth, online testimonials or a TV promo. Your decision to be right where you are, right now could be the result of a marketing campaign.

Open yourself to the ideas of others and see their efforts. There are a multitude of new and innovative ways to advertise your business by using new media tools. These tools are available to everyone and anyone who has a computer. With a little effort, a bit of planning and scheduling, you can increase traffic to your site. Remember planning your vacation and the excursions you purchased? Consider what type of advertising each one of these service providers used. Web sites, Twitter and online coupons combined with ads and articles in international newspapers and magazines can work wonders for travel. Maybe they can do something for you.

I have often equated traditional media with new media. As we consider using new methods of advertising, we have to respect that traditional methods such as TV, radio and newspaper are still vehicles with mass appeal. Exponentially, new media tools like social media sites, blogs and email campaigns reach a broader and wider demographic on a global scale; more affordably and more efficiently than their traditional counterparts. I truly believe that they work very well together and can grow a business no matter what the product or service.

The next trip you take, be aware of the advertising. you can run and you can hide, but it’ll find you. It’s just about everywhere. Take what may work for you and implement it into your current plan. The impact and impression it makes on you can be the catalyst for a new marketing strategy.

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